In an increasingly globalized world, the ability to connect with diverse audiences is more important than ever, especially in the context of Africa’s emerging digital and economic markets. For businesses looking to expand into the continent and African businesses looking to expand across Africa, one of the most critical decisions revolves around language adaptation. The terms “localization” and “translation” are often used interchangeably, but they represent vastly different approaches, especially when considering the unique complexities of African markets. In the context of Africa, where...