It has become almost redundant to mention that Africa is home to over 2,000 distinct languages, but it is important to emphasize when one discusses multilingualism. Africa’s linguistic richness is both a challenge and an opportunity in the digital era. As the continent rapidly transforms into a hub for digital innovation, it is crucial to examine how multilingualism shapes and impacts African digital markets. While technology has the potential to encourage unprecedented economic growth, the question remains, can Africa fully capitalize on the digital...